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Fractional Marketing
Leverage experienced marketing leadership without the overhead of a full-time team. We provide strategic direction and oversight to align your marketing efforts with your business objectives.
Services include:
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Develop and manage a strategic marketing plan and roadmap
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Lead regular meetings with in-house or outsourced teams
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Provide ongoing strategic consulting and guidance
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Execute tactical activities to fill any gaps
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Manage agency and vendor relationships
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Conduct market and competitive analysis
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Perform comprehensive marketing audits
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Develop customer insights and personas
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Define optimal channel mix and marketing tactics
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Measure success through analytics and KPIs
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Deliver monthly insights and performance reports
“What would we do without them? FLX brings true flexibility and a wide breadth of capabilities to the table. They don't just work with us; they live and breathe our brand."​
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Valerie Zemmel
Head of Marketing, Berkshire Global Advisors
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